If you’re a Middle Eastern man of style, the chances are you already know of Beirut’s Jawdat Ejjeh & Sons. Established in 1926, across three generations they’ve built a deserved and increasingly global reputation as one of the region’s most sartorially eloquent tailoring houses. Its Managing Director, Amer Ejjeh (above and below), is equally well-known throughout the region and the world as being a gentleman elegant to his core. 

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Family-owned throughout, since 2000 Amer is the man charged within steering the company through today’s rapidly moving waters of retail and fashion. He’s currently guiding Jawdat Ejjeh & Sons through a sympathetic rebranding; one that seeks to enhance the family’s traditional values in tailoring, and that sets the company firmly within the context of the contemporary man. Its most overt manifestation sees a minimalist reduction of its name combined with a nod to its extensive heritage as it becomes Ejjeh 1926.

The 1,000 square metre Saeb Salam Avenue store attracts a wide range of style-savvy men – both classic and fashion-forward, and Amer is well aware of the importance of his classics business. “I make my ready-to-wear collection as classic as possible. I offer all the gentlemen’s basic, in all the classic patterns, but each piece is tailored using the finest of fabrics and to the highest of handcrafted standards.

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“We’ll always have the businessman, the lawyer, the Classics Man. They regard their suit as a uniform whether in blue, black or grey… but they still want to look good in it.”

The ‘traditional’ suit buyer is getting older – Amer talks about the 50+ age group as being most likely to fall within the classics category – but encouragingly he’s seeing renewed interest in fine tailoring from the 25 – 35 age group.

“Today’s younger men are interested in fashion, in grooming and in their physique. They want to dress well, and they’re able to. The previous generations got married young, their money was invested in their home and their family. Today, marriage is delayed. So, instead, they invest their money in themselves, in their style and in their look.

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“It’s a trend that’s increasing. Men want to show their individual style, and they’re focusing on quality, on fabric and on fit. They’ve learned that off the shelf isn’t the best – and this is where my bespoke tailoring business comes in.”

A bespoke Ejjeh 1926 suit involves the creation of a unique pattern for every client. It’s full bespoke for every client. Before a chalk-mark is laid on a fabric Amer will know where his client will wear it, when, and how often. “We need to know this before we settle on a fabric. Whether he’s buying three suits a year or thirty, this is valuable information if we’re going to recommend the best fabric and make the best suit.”

It’s all in the details. Not only does he create the buttons, the linings are also unique – produced for Ejjeh to personalised specifications in England.

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“My bespoke tailoring is the place to go for on-trend and fashionable styles and fabrics. Uniquely, these items reflect our client’s taste combined with our knowledge and tailoring skills”.

Amer Ejjeh and Ejjeh 1926; along with their sartorially aware clients. Together, they’re creating style’s perfect storm.

Amer Ejjeh will be Passions Arabia’s man at this year’s Pitti Immagine from 12 – 15 June in Florence. You can follow his travels and view his reactions online at passionsarabia.com and @passions.arabia 

Amer will be keeping us on-trend throughout the Fall / Winter 2018 season.