This season, Bottega Veneta celebrates its iconic motto “When Your Own Initials Are Enough.” The saying, coined in the 1970s, expressed the brand’s aversion to logos, and embrace of discreetly luxurious products that could be recognized by their sophisticated individualist clientele through singular design. When Tomas Maier took over the helm of the brand in 2001, he utilized the motto as a guiding principle.

The brand’s latest personalization program, which made its debut on the Spring/Summer 2018 runway, lets one’s own initials take center stage. Among the new seasonal men’s styles available for personalization are bags from the Stripe group, totes and duffels in canvas, suede and ostrich patterned with bold sporty stripes that leave a dedicated blank space for one’s initials. New women’s bags shown which can be personalized include the Intrecciato Palio tote and BV73 tote and bag.

The new personalization program also features iconic intrecciato styles with which a client can create an individualized, timeless piece to treasure for years to come. For women, the selection includes the Veneta hobo, the Olimpia shoulder bag and the Cesta tote, along with wallets, zipped pouches and phone cases. Men can choose from backpacks, business bags, dossiers, and travel essentials as well as a variety of wallets and other small leather goods. The seasonal colors and styles will shift with each new collection.

Starting from February clients have the opportunity to partake in a range of personalization services in Bottega Veneta boutiques, some of which will feature dedicated corners within the store. Embossing and stamping are both complimentary; the finished product will be available within 24 hours at select stores or within a few days. The graphic shadow letters used in stamping is available in three sizes and six colors.

Stitching requires a longer turnaround period as it can only be executed by Bottega Veneta artisans. All Bottega Veneta boutiques will offer the service with the option of crocodile or carrara calf letters in seasonal colors. Stitching is not complimentary. There is a charge per letter. However, in the luxury world, this service is unique to Bottega Veneta – a truly exclusive way for the client to make a bag his or her own.