Going retro can also mean embracing the most futuristic of shoe technologies.

Reinvented for a new generation of fashion-forward women, the ECCO SOFT 1 sneaker still has all the urban style and spirit of the 1980’s original; now innovatively lighter, softer and ever more supremely comfortable.

This versatile sneaker, worn with a feminine dress or a pair of boyfriend jeans, will make a retro statement which still has the same clean silhouette and considered details of the ECCO favorite of the 80’s. Take a walk and you will immediately discover how the new technologies in the sole are delivering exceptional, all-day comfort. If the joining of the ECCO SOFT 1’s upper-body and underlying-sole is the merging of classic and comfort, it is the comfort that has been greatly transformed since the original was launched thanks to the technological innovations ECCO has made since the 1980’s. Whichever ECCO SOFT 1 you select from the ladies’ collection for Autumn/Winter 2017, you will have picked a sneaker which embodies contemporary urban style. Choose between a low-cut shoe and a high-top sneaker, with the latter being perhaps a little edgier. Chili Red and the Pink Pastel shade of Petal are among the 10 different colorways in the collection, as are the neutrals of White, Black and Warm Grey. Each of the two leather options guarantees a handcrafted, stylish upper, which has been crafted for maximum softness.

You can find Ecco at (The Avenues Mall – Marina Mall – Mohallab Mall – Muthanna Mall – Promenade Mall) For more information, please contact @eccoarabia