This fall, H&M’s womenswear is all about the different facets of being a modern woman, exploring and embracing variability in personal style. It fuses tailoring with softness and delicacy in autumnal hues. The overall feeling, however, is always confident, relaxed and a bit romantic.
“This season we’re celebrating the different sides of womanhood. The collection has something ‘for every you’ so there’s a focus on separates that can easily be mixed and matched – within the collection and with a woman’s existing wardrobe. It could be the Bohemian you, the Business you, the Comfy you or the Party you.” says Pernilla Wohlfahrt, H&M’s Head of Design. Overall, the color palette of the Fall 2018 collection features camel and off-white with touches of powder pink, dusty rose, lilac, mauve and burgundy. Feminine silhouettes dominate, with high necklines, ruffled hems, tie-up closures, voluminous sleeves and high waists providing some drama and accentuating a woman’s form.