Devoted to showcasing the Brand’s rich history, the new Heritage Gallery extends across more than 500 m2 of the oldest buildings in its Manufacture in the Vallée de Joux, in Switzerland. The space has been considerably enlarged to bring together the Maison’s finest pieces through the ages, its historical archives, and a workshop that restores old timepieces.
To afford visitors a real experience of the Brand, the gallery design is totally in harmony with Jaeger-LeCoultre’s aesthetic codes, with pure colours, understated pale furnishings, and light as a central feature.
Right from the start, an interactive feature invites visitors to gain an insight into the Maison’s rich past. By selecting a year on a touchscreen, an image symbolising a significant creative moment for Jaeger-LeCoultre is projected onto a background.
The big journey through the wealth of Jaeger-LeCoultre’s Heritage begins with an exposition of the Maison’s outstanding historical archives, followed by the “Reflections of History and Great Inventions” area.
Here, the story of the Vallée de Joux, the Maison’s founding fathers, and the birth of the Brand are all related through a clever play of mirrors: objects displayed on one side are reflected in the visuals on the opposite wall.
For instance, the millionometer from 1844 – a revolutionary instrument for measuring a micron – illustrates the inventive genius of Antoine LeCoultre, whose portrait hangs on the facing wall. The visit then leads into an elegant room bathed in light, displaying the Maison’s iconic pieces with modern-day creations basking in the glory of past masterpieces.
Visitors can understand how the current collections are legitimately descended from the rich legacy of the LeCoultre Maison and of Jaeger-LeCoultre.