The Karl Lagerfeld store at the Avenues Mall is showcasing the new KARL LAGERFELD X KAIA collection, which has been designed with model-of-the-moment Kaia Gerber. The styles fuse Karl Lagerfeld’s iconic Parisian chic essentials with Kaia’s confident, contemporary vision and L.A. inspirations. This is Kaia’s first ever design collaboration, which includes ready-to-wear, accessories, footwear, sunglasses and jewelry. Karl Lagerfeld celebrated the collection by inviting VIP customers, Press, and Social Media Influencers on the 25th September 2018.
“I have loved being a part of the creative process and working with Karl is a dream,” said Kaia Gerber. “I’ve always thought that he’s a genius, so it’s amazing that he’s shown me some of his trade. It has given me a new appreciation for how hard designers work, and how much creativity and thought goes into every collection.”
“It has been amazing to watch Kaia become an integral part of the KARL LAGERFELD family, throughout the months we’ve worked together on this collaboration,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “Our vision was to blend KARL’s Parisian DNA with Kaia’s Malibu style, bringing both of their worlds together. We look forward to inspiring our fashion audience with this unique collaboration.”
“Kaia has a youthful, independent attitude that is inspiring,” said Lagerfeld. The designs encourage mixing-and-matching, with a theme of “Paris to L.A.” There is a strong athleisure aesthetic with oversized zip pulls, sporty stripes and metallic finishes.
KARL LAGERFELD, The Avenues, Kuwait, Al Rai, 2nd Avenue, Ground Floor