Laura Mercier, the iconic makeup artist brand, is unveiling a new logo reflecting the brand’s French heritage along with the spirit and energy of New York City. Part of the Shiseido group since 2016, Laura Mercier’s new look will be rolled out globally to help accelerate the brand’s reach internationally.

The new logo is a celebration of the founder’s roots in both Paris and New York. It will publicly debut in August 2018 at Sephora and select retail locations in the US, LauraMercier.com, and on social media. Beginning in January 2019, it will be seen on all new product launches.

“As a heritage brand it is critical we stay true to our DNA, while evolving and innovating to expand our client base with a new generation of Laura Mercier advocates” says Alexandra Papazian, Laura Mercier’s Global General Manager. “Laura Mercier has always stood for effortless artistry; therefore, the new look will feel more modern and aspirational, but still accessible”.

Laura Mercier will continue to embrace its original essence, with a modernized approach. New creative reflecting the brand’s deep-rooted French aesthetic will be seen across digital, social and retail, as well as the soon to be relaunched online store.