Tommy Hilfiger has announced that British Formula One racing driver and four-time Formula One World Champion Lewis Hamilton as the new global brand ambassador for TOMMY HILFIGER men’s starting Spring 2018.

The partnership reflects Tommy Hilfiger’s strategic commitment to build on its strong menswear heritage and further drive the global growth of its men’s business, bringing the next generation of fans to the brand.

Why partner with Tommy Hilfiger? TOMMY HILFIGER is an iconic American brand that was impossible to miss as a kid, whether you were into fashion or not. Fashion is a growing love for me, and having attended the TOMMYNOW runway event for several seasons, I’m always amazed at how the brand is able to reinvent itself with every collection and through innovative technology. That takes a lot of creativity, and I’m super excited to join the TOMMY HILFIGER family.

What do you like about Tommy Hilfiger designs? I like to stand out from the crowd, and Tommy Hilfiger’s cool, all-American designs allow me to add an effortless yet sophisticated twist to my outfits. From perfectly tailored suits to playful and elevated pieces, it’s a brand that caters for any occasion.

What are your favorite pieces from Spring 2018 pieces? I’m a big fan of light outerwear, like the versatile bright blue hooded jacket with racing stripe details from TOMMY HILFIGER Sportswear. I love the reversible satin bomber jacket from HILFIGER COLLECTION, which can dress up any look.

What do you have in common with Tommy Hilfiger (the designer)? I’ve always admired how Tommy never gave up on his dreams of building a global lifestyle brand, even when times were tough. I believe that when you get knocked down, it’s not how you fall that matters, but how you get back up,  and Tommy and I both take life lessons away from these moments. Always believe in yourself, and don’t let anyone tell you that you can’ t achieve your goals.

What is your first memory of Tommy Hilfiger? Growing up I remember seeing the iconic Tommy Hilfiger flag on clothes that celebrities wore, like hip-hop legend Snoop Dogg and Aaliyah.

You got in a car with Gigi for the Spring 2018 campaign– what did you think of her driving skills? We had a laugh! Gigi was great behind the wheel even though she was quite nervous. It’s always fun sitting in the passenger seat and letting someone else roll with it.

Where does your love of fashion come from? Growing up, all my family’s money went into racing, buying tires and fuel, so fashion is something I was quite oblivious to. I started exploring fashion in my early 20s, and I’ve grown to feel more confident about experimenting with different styles, and just being myself. I’m fortunate to have friends who work in the fashion industry, and I’m constantly fascinated by their creativity.

What connection do you see between sport and fashion? Fashion is like racing, it never sleeps. In Formula One, fashion is not something teams and racing drivers necessarily focus on, but I’m obsessed with style. I always make sure to look classy in my race suit.

What are five fashion essentials you cannot live without? Everyone should have a well-tailored suit. Wear it with a freshly pressed shirt and a great watch, and you can’t go wrong. A pair of well-fitted jeans is always a wardrobe essential. When I’m at home, I’m very casual and love to relax in tracksuits. I don’t like to dress like everyone else so I pick bright colors and patterns, adding my personal twist to the outfit.