L’Occitane en Provence, celebrated the opening of its new flagship store in The Avenues Mall Phase IV, Kuwait with an event that saw consumers, media and influencers enjoy French Provence-themed event.

The new boutique, located at the Grand Plaza district, follows the brand’s signature French-Mediterranean design aesthetic but also incorporates exclusive elements designed to cater to the needs of the Kuwaiti consumers looking for a unique and memorable in-store experience. Indeed, the new L’Occitane store features a Gift Atelier where visitors are invited to enjoy complimentary wrapping services, as well as a private beauty consultation room.

For the opening, L’Occitane en Provence collaborated with Melissa Valencia; a Fashion Designer from Honduras and the founder of Disegno World. Melissa’s mission is to empower Latin American women through entrepreneurship programs which is in line with the mission of L’Occitane Foundation that supports the economic emancipation of women.

During the event, guests were invited to go on a journey in the store to meet Melissa Valencia who showcased her collection and offered customization on some items such as t-shirts and handmade hats. The event also showcased the most loved products from L’Occitane as well as its latest adidtions.

“We are delighted with our new home in The Avenues IV. It gives fans of the brand easy access to the magic of Provence and truly illustrates our belief in the power of nature. We were delighted to collaborate with Melissa Valencia as her work truly speaks to our core values”, says Aseel Ali – Kuwait Marketing Representative.

The L’Occitane en Provence store in The Avenues IV is located at the Grand Plaza.