An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s next luxury designer collaboration is with MOSCHINO – the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available in selected H&M stores worldwide from November 8th.
The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“I am so excited about MOSCHINO [tv] H&M,” Scott said of the partnership. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”