“One of not Many” becomes the signature of the new Vacheron Constantin communications campaign, and defines the exceptional universe it has embodied for more than 260 years.
In the prestigious realm of Fine Watchmaking, this is a Maison for connoisseurs, profoundly attached to human values and enriched by expertise passed on across generations of master watchmakers and artisans.
For connoisseurs, certainly, for those who appreciate details, specialties and, if not always uniqueness, then at least rareity. It’s also for those who like to walk their own road.
Vacheron Constantin knows its clientele, and to embody the spirit of both the Maison and its clientele it selected a handful of really rather special men – every one an individual, each on a journey, all of them accepting only of the best… including what they wear on their wrist.
Who? Well, you can see them clustered above from the top – Benjamin Clementine, James Bay, Ora Ito and Cory Richards. As Laurent Perves, Chief Marketing Officer of the Maison points out: “The worlds in which these talents are active – music, design, exploration and photography – are legitimate and relevant territories in which Vacheron Constantin has long since been present. What is most important in their work and in ours is transcending objects in order to generate emotion.”
THE CAMPAIGN IMAGES, SHOT BY PHIL POYNTER, OFFER A BACKSTAGE VIEW OF THE ART AND SAVOIR-FAIRE OF THESE TALENTS. FROM ONE VISUAL TO ANOTHER, THE HUMAN HAND LEAVES ITS UNIQUE IMPRINT, ADJUSTING PROPORTIONS, CONTROLLING FOCUS OR TUNING AN INSTRUMENT, IN A MANNER UNMISTAKABLY AKIN TO THAT OF VACHERON CONSTANTIN ARTISANS AND MASTER WATCHMAKERS.
Creative Direction: Volker Gehr
Art Direction: Pierrick Jegou,
Photography & Film: Phil Poynter Locations: Capitol Studios La, Abbey Road Studios London, Paris Palais Royal, Vasquez Rocks Ca.