This is freedom absolute. The first all-terrain SUV from Rolls-Royce makes luxury off-road travel a reality for the first time. Pinnacle luxury is now effortless, everywhere.

Ali Alghanim & Sons Automotive Co, the exclusive importer and authorized dealer of Rolls- Royce Motor Cars in Kuwait, has officially unveiled the new Rolls-Royce Cullinan. The Cullinan, the first-ever SUV in the history of Rolls-Royce Motor Cars, was unveiled to privileged guests, top tier customers and invited members of the press at an exclusive invite-only event held at the Rolls-Royce Motor Cars Showroom.

The new Rolls-Royce Cullinan was officially unveiled to distinguished guests, industry figures and members of the media at an exclusive unveiling in Kuwait.

Hosted by Abbas Ashmar, Rolls-Royce Brand manager at Ali Alghanim & Sons Automotive, the event highlighted the stunning array of engineering achievements and design features that make the Cullinan one of the finest luxury SUVs on the market today.

Marking Rolls-Royce’s debut in the SUV market, the Cullinan has been created to meet the demands of customers in the region and around the globe who desire a combination of high-end refinement, superior comfort and powerful off-road capabilities.

The Cullinan is a true ‘Effortless Everywhere’ SUV. Equally at home off-road or in the city, it offers uncompromised luxury to allow the driver and passengers to fully embrace and enjoy the world around them, wherever they dare to go.

The Cullinan represents the culmination of Rolls-Royce’s long and celebrated history. It is the natural evolution of the carmaker’s luxury concept, from delivering the ultimate in urban transport to fully embracing every environment and conquering every terrain.

Unmistakably a true Rolls-Royce, the Cullinan’s immense road presence and uncompromising stature is complemented by key luxury design touches for unrivalled interior refinement.

Created to take the world in its stride, the ‘Effortless Everywhere’ ethos behind the creation of this luxury SUV is powered by a 6.75 V12, twin turbo engine delivering 567 horsepower, meaning the Cullinan provides an effortless driving experience.

Mr. Ashmar said, “The Cullinan marks the next stage in the ongoing development of Rolls-Royce in the Middle East. The region continues to be an important market for Rolls-Royce and we are sure the Cullinan will prove to be popular with luxury SUV customers who demand a higher level of performance and comfort.”