On September 11th 2018, Abbey Road Studios hosted Vacheron Constantin’s guests for the launch of the Fiftysix collection. The evening brought to a close three days of events which also saw the introduction of the maison’s new signature ‘One of not Many’. With just 100 guests there from around the world, we were one of the lucky ones to score an invite.
Where do you begin with a Maison like Vacheron Constantin? The simple fact that you’re reading this magazine indicates that you’ve probably heard of it, you’re likely to know something about it, and you may even already be wearing one of their fine models. But, to be honest, the two first scenarios are the most likely… and one gets the feeling that those splendid gentlemen at Vacheron Constantin’s Vallée de Joux home in Switzerland are quite happy with this state of affairs – to have everyone wearing one of their watches just isn’t the way they’d like to see things go. Being “One of not Many” is very much the Maison’s mantra, and has been throughout its 260-year history.
Louis Ferla, CEO of Vacheron Constantin has his own way of explaining things: “The watch industry represents over one billion watches per year, of which only 25 million are produced in Switzerland and barely 500,000 can lay claim to Fine Watchmaking status. Within this context, Vacheron Constantin focuses on limited and reasonable production volumes, as required to offer the highest level of quality, aesthetics and expertise. Within an already highly exclusive segment, our Maison is committed to maintaining a unique and sophisticated character. In this respect we are resolutely One of not many”.
To own a Vacheron Constantin is to be part of an exclusive club. Of course, it’s a ‘club’ that is open to everyone, but the Maison just doesn’t put ‘membership’ in front of everyone. The owner of a Vacheron Constantin is a man who has ‘acquired’ the taste for the most exclusive of Fine Watches. He’s certain to have acquired fine taste in other areas of life – where he goes, what he wears, what he reads, what he hears. He’s likely to already own timepieces from other desirable houses, but wearing a Vacheron Constantin demonstrates a particular stage along his horological journey.
The new FiftySix collection was released September 1st worldwide and is available in Vacheron Constantin boutiques as well as across the Maisons’s authorized distributors network.
As part of the Maison’s journey through time, they’re acknowedging the rarefied character of their clientele through the creation of a contemporary signature – “One of not Many”. Not only are their watches rare examples of their kind and understated in so many ways, but so are their clients.
What we saw during three days in London celebrating the launch of the Maison’s new signature was a life lived the Vacheron Constantin way. It was a life measured through quality and approach, and where the reward was almost intangible, but felt in the most diverse of other people’s achievements.
A set of experiences, tailored precisely to dovetail with Vacheron Constantin’s ethos, presented us with a series of seamless events, each one was a celebration of commitment and devotion to the creation of precision – in life, in tailoring, in entertainment, in food, in music.
Through their understated elegance, Vacheron Constantin watches carry within them this identity forged from a subtle balance between technical expertise and aesthetic refinement, between tradition and innovation. They are born of rigorous discipline, humility and a desire for self-surpassing.
And this, for us, replicates precisely the key attributes of every Vacheron Constantin owner. Read it back, and judge yourself word-by-word. Are you a future owner of a Vacheron Constantin? Are you one of not many?
TO CELEBRATE THE CREATIVE PARTNERSHIP NOW UNITING HIGH WATCHMAKING AND LEGENDARY SOUND ENGINEERING, BRITISH COMPOSER AND MUSICAL ARTIST BENJAMIN CLEMENTINE, ONE OF THE FACES GRACING THE ONE OF NOT MANY CAMPAIGN, GAVE AN EXCLUSIVE SHOWCASE IN THE STUDIOS.