The Alexander McQueen AW2020 collection is a love letter to women and to families, colleagues and friends. Creative Director Sarah Burton went to Wales and was inspired by the warmth of its artistic and poetic heritage, by its folklore and the soul of its craft.
The woman is courageous, grounded, bold: heroic. There is a sense of protection in the clothes, of safety and comfort, evoked through quilting and blankets. The hearts are a symbol of togetherness, of being there for others.