Alyasra Fashion, leading regional fashion retailer and partner of choice with a world-class portfolio of over 60 high-end, internationally renowned fashion, footwear and accessories brands, has launched six new stores at the extension of Al Kout Mall in April; Ontime, Fossil, DKNY, Cole Haan, Comfort Zone and Triumph. The new store locations fall in line with the company’s regional retail growth and expansion strategy.

On this occasion, Bilal AlZer, country manager for Kuwait, stated “we are proud to be launching our brands in Al Kout Mall to further reach customers in this prime location. This new location will allow us to enhance their shopping experiences with the best product offerings, customer service and store layouts. Customers can now shop stylish elegant pieces and the latest in collections from Ontime, Fossil, Cole Haan, Comfort Zone, Triumph and DKNY.”

Asil Attar, Chief Executive Officer at Alyasra Fashion commented “we aim to enhance our customers shopping experience with the new stores at Al Kout Mall. We are confident that our customers will love the new stores and the exciting new displays of stylish collections. We are so delighted to have brought these exciting Alyasra Fashion stores closer to some of our most loyal customers.”

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Visit the stores at Al Kout Mall today to witness the transformation for yourself and shop the latest styles in fashion, footwear, watches and accessories from Alyasra Fashion’s offerings.

ONTIME the region’s top watch retailer, is the first of the new stores to open at Al Kout Mall. The new store locations feature elegant and stylish watches and accessories at affordable and attractive prices. The widely popular variety of brands will satisfy the unique tastes of all those who like to keep up with the latest fashion trends.

DKNY has been synonymous with New York since its inception in 1989, inspired by the energy and attitude of the city. The global lifestyle fashion house will be selling stylish handbags and accessories. DKNY has developed into one of the top fashion brands in the world, recognized internationally for their fashionable accessories and stylish designs.

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Fossil is an award winning brand, known for creating trendy vintage styles that translate into timeless key pieces. The heart and soul of Fossil brand is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixes with a creative spirit and sense of humor that extends into all its products, graphics and one of a kind, trademark collectible tins. The latest shopping destination will boast impressive and distinctive signature product offerings.

The iconic American lifestyle accessories brand, Cole Haan, is also among the six Alyasra Fashion stores to open at Al Kout Mall. Founded in 1928, Cole Hann offers premium products for men and women in the lines of footwear, handbags, leather accessories, outerwear and eyewear. The brand is internationally recognized for its unique blend of luxurious artistic touches and its commitment to craftsmanship, timeless style and design innovation.

Triumph Lingerie, one of the world’s most renowned lingerie manufacturers originating from Germany and established in 1886, will offer Al Kout mall’s female visitors with a wide selection of quality, sensual and versatile lingerie products that encourage every woman to emphasize what makes her unique. With over 125 years of expertise, Triumph operates in over 40 countries adapting to the local needs of every location. Triumph has a history of developing innovative products that adapt to the different lifestyles of every woman.

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Comfort Zone will also offer a wide selection of comfortable and stylish shoe brands from Europe and the US in the new store. With the Ramadan and Eid season fast approaching, Al Kout visitors can now shop for the perfect accessories to compliment their outfits across our stores. DKNY introduced an exclusive Ramadan collection for the region just in time for the season that customers are sure to appreciate. Ontime is also the top gifting destination, offering customers an endless variety of stylish watches to shop for occasions such as Graduation.  The Alyasra Fashion network encompasses over 270 stores with operations in six markets across the Middle East and continues to expand in the region through acquisition and expansion of new and existing brands respectively. For more information about Al Yasra Fashion, visit our website at: or view our Instagram: @alyasra.