Hublot’s CEO Ricardo Guadalupe is very much looking forward to the FIFA World Cup – and presents once again a real innovation at Baselworld. A confirmed all-round sportsfan, he came to Baselworld with a genuine surprise, a new watch that’s been the talk of the show.

Hublot’s CEO Ricardo Guadalupe, “we are not breaking with the past, on the contrary we are paying homage to it by connecting it to the future”.

Creativity, innovation and plenty of new ideas: Hublot is presenting some important novelties at Baselworld. Which one do you regard as the most important? Ricardo Guadalupe: Knowing that this year is the FIFA World Cup, our Baselworld product is the Big Bang Referee FIFA World Cup. The event we held on March 21st for the Match of Friendship with all our footballing friends of the brand proved to be a particular highlight. The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine the feelings that can be conjured up by an object such as a watch that captures each and every one of the tournament’s moments, its turning points, and its high stakes! The football aficionados among the brand’s friends have been waiting for this watch for a long time!

Hublot has a lot of friends from different worlds – not only sport, but also design and creativity. How does this enrich the brand? At Hublot, we go where our clients are! We continuously focus on our customers, we develop our partnerships in accord with our clients’ interests to best suit their needs and expectations. Football, cars, art and music are some of the areas where our customers are. We do things differently to other traditional watchmakers, in accord with our motto “First, unique, different”. When entering a new partnership, we always carry out research to fuse our world with that of the ambassadors. This too is Hublot’s ‘The Art of Fusion’!

“The Art of Fusion” is the main philosophy of Hublot. It means that you are very innovative through the craft of watchmaking. Which innovation do you highlight for Baselworld? This year we are continuing to celebrate ‘The Art of Fusion’ by presenting an unprecedented product: the world’s first watch made of brightly coloured ceramic: the Big Bang Red Magic. Our in-house R&D has been working for four years to achieve this red ceramic.

For Baselworld, we have continued to create and develop new models based on sapphire, and we are one of the only brands to be able to industrialise this material in such quantities. We were the first brand to launch an all-sapphire watch two years ago as a limited edition of 500 watches in transparent sapphire and another 500 in black sapphire. Last year, we added blue and red coloured sapphire. And this year, we are again arriving with something stunning (the Tourbillon Sapphire – below).