It’s been a steady start to 2018 for Bentley Kuwait, but things are just about to pick up… and how! Arriving early June, the all new Bentley Continental GT and the Bentayga V8 are set to take Kuwait by storm. We sat down with Abdulrahman AlZabin (above), Bentley Sales Manager at Al-Zayani Trading Company, Kuwait, to learn more about what’s up and coming with the brand this year.

The new Continental GT (below) is an entirely new car from the ground up. With a dual clutch eight-speed gearbox, active all-wheel drive and latest technological updates, this sporty new GT is almost like going back to basics for Bentley. In keeping with Bentley’s race car heritage, the newer version sits lower, is more agile and drives like a sports car.

However, the model that everyone has been waiting for is the Bentley Bentayga V8 (below). Starting off at the slightly lower price point with a twin turbocharged, 4.0-litre petrol engine, this new addition to the Bentley line-up is sure to attract a whole new generation of buyers. Everything offered in the W12 is also available with the V8, including the clever electric active roll control suspension tech along with all the other customizable options that Bentley extends to its customers.

In addition to the Continental GT and Bentayga V8 models, Bentley’s all time best-seller the Flying Spur also sees an update with the Flying Spur W12 S (below). The first four-door Bentley to achieve a top speed in excess of 322 kph, with added power and torque, the car never compromises on the refined Bentley experience. The Flying Spur W12 S is the perfect balance between all the driving satisfaction of a GT and the range, space for luggage and rear comfort of the world’s finest luxury sedan.

“To build a fast car, a good car, the best in its class.”

W. O. Bentley (1888-1971)

The other segment working extremely well for Al-Zayani is the certified Bentley pre-owned program. With an extensive checkpoint list and a minimum one-year warranty, the brand is attracting a much younger customer base. Also, trade-ins have seen a rise in the number of customers wanting to upgrade their cars.

While unparalleled luxury and performance offered by Bentley are legendary, the reason customers in Kuwait keep coming back has a lot to do with their experience at Al-Zayani. The relationship between Al-Zayani and Bentley dates back to the early 60s, giving the national importer a deep understanding of the brand, what it stands for and how it wishes to engage with its audience. “Bentley is all about going the extra mile, a little bit further than others would, to deliver a product that is unique; a practice that we follow through even in terms of our customer experience. A friendly environment, sales people who understand a customer’s apprehensions and know how to address them are all integral part of the buyer’s journey. The Bentley experience has to start from the first customer touchpoint, which may not even be in the showroom but through a phone call,” said Abdulrahman AlZabin.

Abdulrahman understands what makes Bentley truly unique is the effort the marque puts into perfecting the details and creating class, making him the perfect man to head Bentley Sales in Kuwait. He also recognises the need to hire the right people to be able to take the brand to its customers in the most authentic way. After all, Bentley is all about offering a best-in-class experience.