The Pre-Spring 2020 campaign celebrates and subverts the iconography of modern luxury. Still images continue to define the new visual identity for Bottega Veneta, set by Daniel Lee, Creative Director, and photographer Tyrone Lebon.
An oversized gold chain runs through a photographic studio; the space unretouched, instilling tension between environments raw and refined.
Jewelry, a key code of Lee’s design, invades the silhouette. Accessories an essential extension of the form. Both weave into the brand’s new DNA. Colors are smoked blue, pine green, burnt caramel to black – muted and visceral. Clothes are beautifully crafted, effortlessly elevated, and set in stark but aspirational reality.
Featuring model Jean Campbell and cult designer Andre Walker – characters who take the lead in their own lives – the Bottega Veneta community grows the narrative of Daniel Lee’s evolution with each collection. The campaign studies the cult of an icon and takes inspiration from Italian neo-realist cinema. Elements of the studio, realism versus finesse, life’s characters alongside working ‘actors’ – the high contrasted with the low, all adding a tension to the imagery.