Under the expert eye of Claire Choisne, eight new Question Mark necklaces are added to Boucheron’s Signature High Jewelry collection in January 2020. 

The Question Mark necklace first appeared in the Parisian High Jewelry history at Boucheron in 1879. Here it is again, brought to light by its Creative Director, who wanted to put a personal take on this timeless icon to establish it as one of the Maison’s recognised and unmistakable signature creations.

Marcel Proust, in “À la Recherche du Temps Perdu” (In Search of Lost Time), says it several times: Boucheron is the jeweller of choice for Parisian women, whatever their background and circumstances. And not without good reason. From the courtesan to the socialite, Frédéric Boucheron demonstrated an empathy that allowed him to fully grasp the uniqueness of his clientele: their desire for innovation which they knew how to temper with a remarkable sense of proportion, their taste for simplicity and harmony, their wish to free themselves from the daily shackles of habit, their ability to take frivolity seriously. 

This philosophy of pleasure – as Frédéric Boucheron knew – often helped Parisian women to escape the state of inactivity to which they were subjected and gave them some degree of empowerment. By designing a necklace that was flexible, light, unrestricted and without a clasp, the jeweller promoted the independence and freedom of stylish women. He added practicality to the graceful design and introduced the idea of personal fulfilment to his creation, redefining the laws of style in the process. Boucheron was the jeweller of free-spirited women.

Different versions of the Plume de Paon necklace evoke the femininity of pink gold, the soft, moon-like glow of tourmaline or the intoxicating velvetiness of a 10.98-carat, oval-cut Burmese sapphire.

A completely new version of the Question Mark, the Perles necklace accentuates the purity of an arabesque with exquisite mother-of-pearl drops.