It’s not a walk. Much less a stroll. Inspired by Paris, by its architecture and culture, Boucheron’s new high jewelry collection explores viewpoints, perspectives, and heights. Some pieces rise to breathtaking heights in a reflection of the vast capital, such as this set designed like the image of the Grand Palais seen from above. Other pieces have their feet firmly on the ground, as they capture and sublimate a light, shape or adornment. The cobblestones of Place Vendôme, for example, are depicted in a pattern of precious stones, which is, at the same time, spectacular and quotidian, familiar but disconcerting. Above all, this is 26 Place Vendôme, the heart of the Maison Boucheron, actually inspiring the creation of a gemstone as surreal as it is self-evident, utterly inexplicable yet crystal clear. Just like Paris, in fact.
After a few months of the opening of the newly renovated Boucheron Family House at 26 Place Vendôme, the new High Jewelry collection arrived as if to complete the building, like the last stone, highlighting both the history of the Maison and its desire to innovate.
The collection celebrates the Parisian roots of the Maison Boucheron by offering a new perspective on the city. As in a dream, or a fantasy, the city is transformed, rid of its clichés, idealized by the finer points of High Jewelry. The cobblestones of Place Vendôme become a subtle pattern of stones, while a column is changed into a pearl tassel, skillfully articulated to be both rigid and fluid.
This new High Jewelry collection is familiar and dreamlike at the same time. It is recognizable but different, Parisian but universal, with flexibility and femininity shining through its innovation. After two and a half years of research, it even reveals the very first gemstone invented by the Maison Boucheron.
Encompassing history and innovation, reflecting Paris and elsewhere, this new High Jewelry collection is the ultimate proof of Boucheron’s desire to create freely. So that women can wear the jewelry exactly as they wish.