Slicked Back

Slicked Back

This look is given many names: the wet look, the gel look, etc. but it is basically the same concept done in different ways. This look is super easy to achieve and has maximum effect! You can combine this look with a ponytail or bun, or even a side part or go wavy....
Shine on with the new BECCA C Pop Collector’s Edition

Shine on with the new BECCA C Pop Collector’s Edition

This collector’s edition five-piece collection is inspired by the cult-classic C Pop hue and features three never-before-seen products, all encased in luxurious gold packaging to give you the perfect outer glow to match your inner-shine! First, we have the solid oil...
AZHA – to be brighter, prettier, and full of life and color

AZHA – to be brighter, prettier, and full of life and color

This is exactly what AZHA strives for. All your makeup needs under one roof. That’s basically every girl’s dream! AZHA selects brands that people are currently obsessing over in addition to more products of the similar kind. The retail concept highlights and promotes...
Tom Ford’s latest – Research Beauty

Tom Ford’s latest – Research Beauty

Accompanied by a stellar ad campaign shot by Steven Klein, Tom Ford has launched his latest beauty line – Tom Ford Research. Available at Saks Fifth Avenue and Tom Ford in the US from now, the full collection will be rolled out globally in September. After...
How ‘doctor’ brands are cashing in on authority

How ‘doctor’ brands are cashing in on authority

Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Why are these brands staging such a renaissance now? It’s About a Return to Expertise and Authority: In this...
Beauty’s problem with glitter (and the environment)

Beauty’s problem with glitter (and the environment)

Glitter is on-trend. From supermarket lipsticks to Nicolas Ghesquière’s Autumn/Winter 2019 collection for Louis Vuitton, it’s everywhere. According to research company Mintel, 4.1 per cent of color cosmetics launches contained glitter last year, up from 2.5 per...