Rolls-Royce Phantom remains the most popular model with customers in the MEA region. The recently launched Cullinan luxury SUV also proved to be exceptionally popular, with significant customer interest and advance orders. Cullinan scored notable success when it was named “Prestigious Luxury SUV of the Year” at the ArabWheels Car of the Year Awards ceremony held in Dubai in November.
Black Badge models were well received, especially among younger customers who are newly discovering the brand.
The outlook for sales in 2019 is positive due in part to the number of existing and expected orders for Cullinan and Phantom models. Collection and Bespoke Rolls-Royce models are also expected to remain in high demand.
César Habib, Managing Director, Rolls-Royce Motor Cars Middle East and Africa, said: “2018 was an exceptional year for Rolls-Royce Motor Cars Middle East and Africa.
“We achieved excellent sales results compared to the previous year due to operational excellence, the dedication of dealers and the strong position and reputation of our brand, in addition to our Bespoke capabilities.
“We look positively to 2019 with strong demand on all our model families, especially Cullinan and Phantom. We are also planning to expand our Bespoke capabilities during the year.”