Created to satisfy overwhelming demand from younger, more adventurous clients, Cullinan in its silver badge guise, was launched to global acclaim in 2018, immediately becoming the world’s pinnacle super-luxury SUV. Combining luxury in its purest form with genuine practicality and off-road capability, Cullinan unequivocally delivered on the promise of an experience that is Effortless, Everywhere.
The Rolls-Royce of SUVs did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences. Yet, within this group exists a subset of individuals who seek to subvert the motor car’s domineering presence by permanently cloaking it in the night. Cullinan has conquered the world’s wildest reaches. Now it is time for Black Badge Cullinan to conquer new urban frontiers.
Black Badge Cullinan Exterior: The King of the Night
While clients can draw on the marque’s 44,000 ‘ready to wear’ paint options or commission an entirely individual Bespoke hue, it is anticipated that many will opt for Black Badge’s signature Black. Multiple layers of paint and lacquer are meticulously applied and hand-polished 10 times at the Home of Rolls-Royce in Goodwood, West Sussex, representing the most comprehensive surface finish process ever applied to a solid paint colour. The depth and intensity of Black Badge Cullinan’s coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.
Black Badge Cullinan Interior: Superlative comfort. Audacious design
Ordinarily, great efforts are expelled to distance occupants from a Rolls-Royce’s mechanical function. However, the marque’s Colour and Trim experts gently sensationalised the engineering substance of Black Badge, seamlessly blending superlative comfort, bold aesthetics, advanced materials and precise, meticulous craftsmanship.
This ethos is perfectly embodied by Black Badge Cullinan’s Technical Carbon veneer. In the spirit of Sir Henry Royce’s founding philosophy, “When it does not exist, design it”, a collaboration between the marque’s designers, engineers and craftspeople saw the creation of a new luxury material. Inspired by masterpieces of urban architecture, a naked-weave carbon-fibre finish has been developed to create highly accurate repeating geometrical shapes that produce a powerful three-dimensional effect.
Black Badge Cullinan Engineering. The Architecture of Luxury’s dark side
Black Badge is far more than an aesthetic treatment. In creating this class of motor car, it was of vital importance for Rolls-Royce to conceive a meticulously considered dynamic personality that perfectly harmonised with the motor car’s remarkable visual identity. Indeed, the exceptionally high expectations of the marque’s clients defined a rigorous testing protocol lasting more than three years to ensure that Black Badge Cullinan was relevant to their needs.
Key to the visceral thrill of Black Badge Cullinan is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium architecture that debuted with Phantom. The sub-structure not only delivers extraordinary body stiffness but its flexibility and scalability allowed Cullinan to be fitted with all-wheel drive and four-wheel steering in its silver badged guise. These dynamic features have been comprehensively exploited and re-engineered for Black Badge while retaining the peerless quality of ride that has driven Rolls-Royce’s success.