Damas – City of Gold

Damas jewellery, the leading luxury brand and retailer in the GCC, born in 1907, revealed the “City of Gold” marketing campaign, lighting up the Burj Khalifa with a breath-taking 3-minute Arabian sea and treasure themed underwater extravaganza.

The spectacular event was hosted by Damas Chairman, Hamdi Chatti and CEO Asil Attar, attended by Government officials, Media representatives, industry partners and VIP’s. The event was held at The Galliard, The Address Downtown, to celebrate the launch and investment in 25 new store openings and renovations showcasing Damas’s new store concepts throughout the GCC through a pan-Arab live feed to all regions, securing Damas’s position as No.1

“Damas will continue to invest in the region, we sit on an impressive portfolio that we want to enhance whilst simultaneously identifying new opportunities in key markets. International expansion is also on the agenda, as we continue to maintain and gain market share.” said Attar.