Dressing well is only part of the story. Clothes alone do not maketh the man. To complete yourself, groom yourself. Where? Most likely locally we’ve all got our favourites – few people book a flight to get a shave – but when you’re next in London’s Mayfair, you really should make time to meet Stefan Avanzato.

Who’s he? Oh, you haven’t heard? He’s the master barber who presides over the Barber in the Dolce & Gabbana Sartoria store in Mayfair. As we said, you really should make time to meet.

What’s he going to do for me? He advises the modern gentleman on essential grooming.

What’s wrong with the way I’m already taking care of myself? Perhaps nothing. But we’re always ready to learn, and ready to take a bit of well delivered advice. Stefan has forgotten more about grooming than most men ever knew.

Okay. I want to start from the basics. What’s his daily grooming advice? Use a gentle soap to wash your face daily and a stronger scrub once a week to exfoliate your skin. Always moisturise your face down to your neck. It has become normal these days to sport stubble, which is easily kept tidy using your razor on your cheeks and your neck so that it never goes too high or too low. Shampoo and condition your hair often but do not overdo as this dries your hair and scalp. Depending on your hair length you should be washing 3-4 times a week.

Sounds like there’s a whole mountain of time involved there. And commitments. I’m not good with commitments. So, when time is short, which steps should I never skip? Moisturising is a step that should never be skipped. It takes a second and it is best done after the shower.

I travel – a lot. It plays havoc with my skin. His solution? Staying hydrated is probably most important. Drink plenty of water during the flight and give your face a quick wash in the toilet followed by some moisturiser. Pack some eye serum if you really want to reduce eye bags.

What are the steps to achieve the perfect at-home shave? The easiest and best moment to shave is right after a shower when your hair is still soft and pores are still open. It is also an easy way to avoid irritation on your skin. Make sure your razor is sharp and for more sensitive skin try to avoid shaving against the grain – it might give you a closer shave but it causes irritation and razor burn to your skin. Rinse your face with water, gently dry it with a clean towel and apply an after-shave balm or tonic.

How about those men who like to keep a beard, what is the best way to look after it? Treat it like you do your hair. Shampoo, condition and shape with your hands or comb to keep it tidy. Make sure you have a good pair of scissors to trim around the edges and remove unruly hairs. It is also worth using beard specific oils or moisturisers to keep it lustrous and take care of the skin beneath.

He does sound good. Tell me more about the most exclusive treatment I can ask for at the Dolce&Gabbana Barber. They offer a haircut and wet shave experience for that extra indulgence. This treatment provides everything; the classic shave includes incorporating a rejuvenating facial providing that extra touch of relaxation for the modern day gentleman.

What will I find at the Dolce&Gabbana Barber which I cannot find anywhere else? An elegant and relaxed atmosphere. The barber shop brings together a traditional British flair with the flavour of traditional Italian barbering.


Dolce & Gabbana Fall / Winter 2017

Fashion can only be this much fun if you’re committed to taking it very seriously