The exhilarating sound of Ferrari engines roared on the Gulf Road, as over 80 “Cavallino Rampante” models cruised together in a spectacular car parade organised by Al Zayani Kuwait, the official dealer of Ferrari in Kuwait.
Kuwait was selected as one of 60 nations across the globe to celebrate the marque’s 70th years anniversary due to the country’s importance in the region and its ability to provide a one-of-a-kind experiences for Ferrari clients and enthusiasts under the theme of ‘Driven by Emotion’.
As part of the parade, a convoy of top-ranging models convened at the symbol of Kuwait; Kuwait Towers. The atmosphere was heightened with the debut of the special limited-edition LaFerrari Aperta, which made an impressive appearance as the symbol of the brand’s 70th anniversary, leading the fleet across the picturesque Kuwait skyline along the Gulf Road, before halting at Jaber Al Ahmad Cultural Centre.
At Jaber Al Ahmad Cultural Centre, Ferrari owners and a number of top VIP guests enjoyed a variety of traditional performances, including a gala dinner infused with local flavours.
Mohammed Dawleh, Ferrari Brand Manager at Al Zayani Kuwait said, “We proudly gather here today to celebrate the extraordinary legacy’s 70th anniversary, a brand that has always stood as an icon of sports luxury automotive excellence. Today we celebrate through gathering Ferrari owners at the iconic Kuwait Towers, with an attendance that was beyond expectations with more than 80 Ferraris; a record here in Kuwait.”
He added: “The parade included a number of classic Ferraris dating back some 40 years, together with notable limited editions including; LaFerrari Aperta, LaFerrari, F12 TDF, 458 Speciale, Speciale Aperta and the Challenge Stradale. We were also pleased to welcome Ferraris enjoyed by their owners on daily basis. A highlight of the parade was the passing of Seif Palace, which has an important part in the history of our beloved Kuwait and the arrival at the future icon of Kuwait, Jaber Al Ahmad Cultural Centre.”
A special website (www.ferrari70.com) was launched on March, 2017 to chronicle the anniversary celebrations as they unfold throughout the year. The site also shares the inspiring tale of Ferrari’s journey, introducing pivotal moments and individuals throughout its history.