What are you going to do when you want your Ferrari to stand out from the crowd? The marque’s Tailor-Made program is what you need. Continuing a longstanding Maranello tradition which began in the 1950s and 60s, when clients personalized their cars as a matter of course and enjoyed huge freedom when it came to materials, colors and finish, today’s results are genuinely unique cars tailored to suit the desires of each individual owner.
That prestigious past has now been revived through a program that permits owners to specify every last detail of their Ferrari, from the exterior livery color to the cabin trim, via an unprecedented choice of finishes, accessories, materials, treatments and colors. All of which are the fruit of the ongoing research and development by the Ferrari Styling Center, taking inspiration from the company’s core values of innovation, elegance and passion.
Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery or go to Maranello to collect their car.
Scuderia, Classica and Inedita are the three different collections to choose from to create bespoke Ferraris through unique combinations of the many options available.
The Scuderia collection is very much an homage to the track, a fact reflected in the materials and finishes it includes. The list of options ranges from carbon fiber trim to technical fabrics, chamois and rubberized leather, Alcantara, micro-fibers, Kevlar, satin-finish and matte metals.
In the Classica collection, the styling cues and features are given a more modern yet still classic look, through the use of the latest materials and production techniques. Elegant pastel colors of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers are just some of the options available.
Inedita is the most experimental of the three collections and Ferrari feels it may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available to owners who choose to personalize their cars from the Inedita collection.
Clients make their personalisation choices on site in Maranello where they are flanked by a personal designer who will assist them in creating their bespoke Ferrari right down to the tiniest detail. This will encompass everything from livery colours to cabin trims, finishes and accessories of which there is an unprecedented selection of materials, treatments and hues.
Owners can opt for luxury traditional materials, such as cashmere, or more casual, contemporary ones of the likes of denim. Needless to say, there are plenty of high tech options, such as carbon-fibre, too. The end result, however, is in each and every instance, a standard of exclusivity completely unmatched anywhere in the automotive sector. In fact, this is the first time many of the materials are being used or approved for use on cars.
Creativity, sophistication, originality of materials, meticulous craftsmanship and attention to detail are the bywords of the Tailor Made programme which offers three collections inextricably linked to Ferraris’ own DNA: Scuderia, Classica and Inedita.
Scuderia takes its lead from Ferrari’s sporting history with racing world-inspired selections. Classica, on the other hand, offers a modern take on the styling cues and features of Maranello’s great iconic GTs. Lastly, Inedita is designed for owners with a penchant for experimentation and innovation.
Ferrari Tailor Made is the product of the Ferrari Style Centre’s ongoing research and development work, itself focused on reflecting core values of innovation, elegance and passion.