Gucci explores its cultural heritage by framing its pre-fall 2019 men’s collection within the archaeological parks of Herculaneum and Pompeii – two UNESCO World Heritage Sites.

Shot through the lens of Harmony Korine – an American film director and screenwriter – Gucci shows its support for the preservation of these two ancient Roman cities by sharing their cultural and historical references with contemporary generations.

The Vibe

Alessandro Michele’s pre-fall 2019 collection is larger than life. The old rules don’t apply and walls surrounding known social constructs are demolished. Back to the 60s?  More like forwards into the 21st century’s third decade for a new cultural revolution. The ancient Romans would have approved…

The Looks