H&M is thrilled to announce a collaboration with Sandra Mansour, the eponymous Beirut
based brand known for its dreamy and daring aesthetic — always with a modern coolness to
it. Inspired by strong female artists and the beauty of nature, the collection features intricate
designs in a muted colour palette, where handcrafted details like edgy ruffles and layers of
romantic fabrics create a youthful, empowering look. The Sandra Mansour x H&M collection
will be available selected stores from 6 August.
Sandra Mansour established her fashion house in 2010 and her attention to detail and
craftmanship, mixed with inspiration from art and her surroundings in Beirut, shines through
in all her designs. For the Sandra Mansour x H&M collection, Sandra draws inspiration from
elements of nature and female artists such as Toyen, Dorothea Tanning, Lena Leclercq and
Bibi Zogbé. The result is a feminine and strong range of dresses, blouses and skirts, a tailored
blazer, and a printed T-shirt and hoodie. Fit-and-flare shapes and ruffled hems are mixed with
volume and statement details in an earthy colour palette of mushroom greys, ivory and black.
Mansour names each of her collections, and the Sandra Mansour x H&M collaboration is
entitled “Fleur du Soleil” after becoming fascinated with the way a sunflower follows the sun
from day into night. Dot, floral and sunflower motifs enrich sheer, delicate fabrics and
emphasise the craftsmanship, while the feminine silhouettes exude power and urban edge.
“The inspiration for the H&M collaboration was nature and natural elements.
Especially the sunflower, which represents the cycle of life, and its dependency on sun and
light. Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and
embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the
world by sending a message of hope, something we really need right now,” says Sandra
Mansour, CEO, and designer.
“The first things you notice about Sandra Mansour’s designs are their dreamy qualities and
sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the
modern youthfulness. There’s also something empowering about the femininity. We’re proud
to be collaborating with such a trailblazer and look forward to launching the collection
worldwide!” says Maria Östblom, head of design womenswear at H&M.