Poetic beauty meets circular innovation with H&M’S SS20 Conscious Exclusive collection. For H&M’s SS20 Conscious Exclusive collection, it’s all aboard Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte D’Azur in the 1920s. The collection brings together flamboyant evening gowns in midnight blue and sandy-hued tulle, taffeta and silk, as well as gauzy cobalt mosaic-print day dresses.

The Conscious Exclusive collection will be available at 1st Avenue, Grand Avenue, The Avenues and kw.hm.com from the 26th of March

Who could fail to be seduced by the glamour of the Golden Age of train travel – and not want to dress for the occasion? For H&M’s SS20 Conscious Exclusive collection, it’s all aboard Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte D’Azur in the 1920s. The collection brings together flamboyant evening gowns in midnight blue and sandy-hued tulle, taffeta and silk, as well as gauzy cobalt mosaic-print day dresses. Then, there is versatile statement shirting and louche tailoring in shades of cream and white. The collection boasts a host of sustainable processes, innovative fabrications, such as VEGEATM, a vegan leather alternative and CIRCULOSE®, made of used textiles, and a circular design philosophy that promises longevity. The SS20 Conscious Exclusive collection will be sold in selected stores and hm.com on March 26.

KEY PIECES
Riviera stripes, balletic silhouettes and delicate ribbon embellishments conspire to create a charming, feminine collection. Key pieces include a floor-length, tiered, tulle recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; an extravagant cold-shoulder with tulle ruffles top made of  RENUTM  a  recycled polyester made from clothes and fabrics; an easy, blue day dress with feminine ruffles made of CIRCULOSE ®,a natural material harvested from used textiles; a statement recycled taffeta blouse with embellished sleeves; and a relaxed linen-silk blazer with a grosgrain tie.

ACCESSORIES
Decadent coral motifs play out in recycled brass and zinc on statement earrings and cocktail rings, on padded hairbands and on delicate shoulder pieces with rhinestone clasps. Flat cocktail slippers embellished with a knot of recycled glass beads (leftover from a previous collection) are a key piece, adding wear-anywhere poise to the most flamboyant of evening gowns. Meanwhile a grape leather belt bag with detachable straps is the ultimate in versatile arm candy.

SUSTAINABLE MATERIALS AND PROCESSES
Leftover stock fabrics from previous collections, including organic silk, recycled polyester-taffeta, and recycled glass beads make a welcome return in opulent new iterations. Also in the line-up is CIRCULOSE® , a natural material produced from recycled textiles. The discarded cellulosic fibres are dissolved into pure, biodegradable pulp, then turned into new fibres, yarn, fabrics and garments. For the first time, the collection also contains denim which is made of 100 % undyed organic cotton  in a fabric that is recyclable and has a lower environmental impact as its production minimizes the use of chemicals and simplifies the reusage of processed water. Also included is RENUTM , a recycled polyester made in a unique garment-to-garment process that fully closes the loop by turning clothes and textiles, which would have been thrown away, into new fabric. Then, there is VEGEAä, an innovative vegan material partly made by turning discarded grape skins, stalks and seeds into a beautiful alternative to leather.

Elsewhere, ECONYL®, a regenerated nylon made from discarded fishing nets; recycled brass and zinc, from pre-consumer sources such as scrap electronics and jewellery; and biodegradable Corozo buttons made from the seed of a tropical palm all feature.

The Conscious Exclusive collection will be available at 1st Avenue, Grand Avenue, The Avenues and kw.hm.com from the 26th of March