Fashion fights back against the coronavirus. Showing the best of care and humanity, fashion’s giants have dug deep into their pockets to support global efforts in the battle against COVID-19. Initiatives are being announced almost daily. Here’s our round-up of the current headline grabbers….

Ralph Lauren (top) is committing $10 million to “help our teams, our partners and our communities impacted by the novel coronavirus pandemic”.

The Ralph Lauren Corporate Foundation’s commitment of $10 million will:

  • Provide financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs;
  • Contribute to the World Health Organization COVID-19 Solidarity Response Fund, a global effort supporting countries to prevent, detect, and respond to the pandemic;
  • Build on its 20-year commitment to cancer care through their Pink Pony Fund by supporting the long-standing network of international cancer institutions that are caring for people with cancer who are especially vulnerable at this time; and
  • Commit an inaugural gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic. Read more about the CFDA / Vogue Fashion Fund here.

In addition, the Ralph Lauren Corporation is starting the production of 250,000 masks and 25,000 isolation gowns with its U.S. manufacturing partners.

Gucci too has made clear its commitment to stand with its global community to fight the COVID-19 pandemic by making two separate donations to crowdfunding campaigns locally and globally.

In Italy, €1 million will be donated to the valiant efforts of the National Civil Protection Department through Intesa Sanpaolo’s ForFunding crowd-funding platform.

Internationally, Gucci will contribute €1 million to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO) through a Facebook US$10 million matching fundraiser.

Where else has the world of fashion been helping support the fight?

  • French luxury group Kering (owner of Gucci) is purchasing three million surgical masks from China to donate to the French health service.
  • Kering also preparing to make over one million masks and 55,000 pairs of medical overalls in Italy upon approval from the medical authorities in that country, where, on March 22, Prime Minister Giuseppe Conte announced that all nonessential factories must shut down
  • Balenciaga and Yves Saint Laurent, which operate factories in France, will begin to produce masks upon approval from authorities.
  • Luxury conglomerate LVMH is donating 40 million masks to France.
  • LVMH, L’Oréal, Coty and others are making hand sanitiser in their beauty and fragrance factories.
  • Armani said its Italian production plants would start producing single use medical overalls, in an effort to support healthcare workers in the coronavirus crisis.
  • Also, Armani has increased to 2 million euros from an initial 1.25 million euros, the funds it donated to Italian hospitals to help them face the virus emergency.
  • Prada has converted the production of its Montone, Italy-based factory to supply 80,000 medical overalls and 110,000 masks to health-care personnel, upon a request received by the Tuscany region.