Jonathan Anderson, a 34 year-old Northern Irish designer, established J.W.Anderson in 2008. Ever since then, he’s been booming steadily. With his unique vision and interpretation of masculinity and femininity, he decided to mix up certain elements of menswear and womenswear to come up with a new ideology of menswear, resulting in a buzz in the fashion industry.
In 2008, he launched his first collection targeting men and shortlyafter, in 2010 at the request of fans, he launched a womenswear collection. “I was already doing accessories and women were buying them so it transcribed to doing womenswear,” Anderson stated in a press release. Since then he’s continued to explore the relationship between male and female with every collection he makes.
A prominent name in the world of fashion, Anderson, has become one of the most renowned young designers. Being recognized internationally as an innovative designer, he’s been working hard to get to the top. Getting chosen to be the creative director of Spanish luxury house Loewe in 2013, Anderson began showing a more polished take on his idiosyncratic vision.
In 2010, Anderson received sponsorship from the British Fashion Council’s NEWGEN committee and presented his first catwalk collection at London Fashion Week, having built a solid reputation through previously sponsored collections created for Topman.
Receiving instant recognition and commercial success, Anderson secured a second NEWGEN sponsorship and in 2012, was awarded the “Emerging Talent Award” by the British Fashion Council. Most recently at the British Fashion Awards J.W.Anderson, the brand, received a historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards.
In September 2012 Anderson collaborated with Topshop, a well-known high-street brand, on a widely successful limited edition collection of clothing and accessories that immediately sold out within hours of its launch. “The launch with J.W.Anderson is a new and exciting approach for Topshop to our collaborations,” said Topshop creative director Kate Phelan.
Following the huge success of the first collaboration, Anderson produced a second collection for Topshop in February 2013. Soon after, he showcased his first collection for Versace diffusion line Versus and thus receiving an even wider industry acknowledgment.
International editors and buyers have taken note of Anderson’s remarkable talent, gaining his label a well-recognized reputation in the US, Europe and Asian markets. Some of the key buyers include Barneys, Opening Ceremony, Dover Street Market, and Jeffrey in the US whilst Net-a-Porter, Moda Operandi, Matches & Mr Porter are the main online shopping destinations for J.W.Anderson pieces.
Yes, the designer’s career may have begun at The London College of Fashion but a while before that; Anderson primarily pursued a career in acting at the studio theater in Washington D.C. However, his interest in costume design led his path to slightly detour and complete a degree in menswear design from which he graduated from in 2005. During that time, Anderson worked as a visual merchandiser at Prada- until he perfected his designs and relocated to London to launch his own label.