The 2018 Lincoln Navigator – one of Passions Arabia’s favourite cars of 2018 and the sleek full-size luxury SUV that auto dealers can barely keep on their lots – has now officially been ranked by customers as the most appealing vehicle in the entire industry, marking the first time an American vehicle has ever dominated the J.D. Power Automotive Performance, Execution and Layout (APEAL) study.
In fact, based on customer scores that lauded everything from Navigator’s technology to seat comfort, its score is the highest in this generation of the study (2013-2018) besting other luxury brand vehicle nameplates.
The study measures owners’ emotional attachment and level of excitement across 77 attributes that range from the power customers feel when they step on the gas to the sense of comfort and luxury they experience when climbing into the driver’s seat. These attributes are combined into an overall APEAL index score measured on a 1,000-point scale.
The Lincoln Navigator excels in many of these areas, with features like adjustable drive modes that allow drivers to adjust to changing weather or road conditions with the turn of a dial, and optional Perfect Position seats that adjust up to 30 ways to offer the ultimate in comfortable, personalized seating, plus heating, cooling and massage functions.
“At Lincoln, we’re always thinking about our clients – what they like and what they need,” says Joy Falotico, president, The Lincoln Motor Company. “To have Navigator become the first American vehicle ever to top the J.D. Power APEAL study is a testament to the unwavering dedication by the Lincoln team to create an exceptional and effortless ownership experience.”