Today marks the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, and in select KARL LAGERFELD stores. Consumers in Dubai, Bahrain, KSA and Qatar are invited to play the game as often as desired, and once each week, the lucky winner with the highest score will receive a KARL LAGERFELD shopping experience worth AED 250.
In the game, the player must help Choupette navigate her way through the iconic KARL LAGERFELD Maison at 21 Rue St-Guillaume in Paris, as she searches for this season’s must-have styles and avoids the neighbourhood dogs. The goal is to collect as many pixel points as possible; Choupette can also score bonus points by collecting special KARL items like sunglasses, a camera, a handbag, Karl’s lucky number seven and the Eiffel Tower.
The unique and interactive game was inspired by the Spring 2020 Pixel collection, which features pixelated artworks of Karl and Choupette in primary shades of red, yellow and blue.
To our reader across the GCC – Good luck and happy shopping!