Thom Browne has collaborated with Nordstrom VP of Designer RTW and New Concepts Sam Lobban to launch Concept 009, a capsule collection and corresponding ad campaign with photography by Luis Alberto Rodriguez. Full of cheeky slap-stick-like humor with various shenanigans played out by three adonis-like models, working out has never looked like so much fun.

The capsule collection Concept 009 offers dressed-up sportswear-inspired pieces that will be presented in custom locker room-style build-outs at key Nordstrom locations across the country including NYC, Seattle, Miami, Los Angeles, Costa Mesa, Chicago, Dallas and Vancouver. Cleverly collaborating with an upscale retailer to manifest Concept 009 as a pop-up like experience, Thom Brown smartly leverages the idea of sporty sheik to create the unique experience of a store within a store.