Winter is coming! And there’s no better place to prepare yourself than at the Passions Arabia Exhibition. A curated collection of Kuwaiti and regional designers from the fields of jewelry, fashion, shoes, bags, home accessories, beauty and art are gathering together under one roof at the Four Seasons Hotel Kuwait on 25th and 26th November. 10am – 1pm, and 5pm – 10pm.
BEAUTY & COSMETICS PROFILES 1: K7L is the culmination of a decade of meticulous market research and observation into a demographic that has an intimate relationship with beauty throughout history. Beauty, in its rawest form, is not a case of style over substance but rather a case of substance as style.
K7L’s focus remains on formulating a collection of iconic products that would stand up to the highest standards of professional makeup artists. The lipsticks last for 24 hours, and the Sleek Stick Foundation has anti-aging properties with an SPF50: a multipurpose product that serves as both a skin-enhancer and sunblock, featuring powerful antioxidants to protect the skin from free radical damage.
With a minimalist and chic branding style, K7L’s prime focus concentrated on the quality and functionality of products. They chased audacious hues, richly pigmented color, smooth application, intensity, and durability. They eventually formulated a comprehensive range of products to suit every woman on every occasion.
To the non-Arabic eye, K7L reads as two letters with the number 7 lodged in between. However, the number 7 in Arabia is widely being used colloquially to denote a hard, guttural ‘H,’ an accentuation not pronounced in the English language. To Arabic speakers, K7L actually reads KHL [kohl], which is Arabic for traditional eyeliner, the most sought-after product in Arabia. It is K7L’s way of encrypting its roots into the brand.
PASSIONS ARABIA – WINTER IS COMING
Fashion Designer Profiles
Accessories and Fashion Jewelry Designers
Beauty and Cosmetics
Art and Design