Porsche has further cemented its global reputation for innovation with the opening of the first Porsche Studio in the region – and only the third in the world. A new concept in automotive retail, the new site in the Lebanese capital of Beirut adopts an innovative sales format, one which enables the sports car manufacturer to interact with a wide spectrum of target groups.
There last night for its launch, to us it delivers the upbeat spirit of a contemporary gentleman’s tailor that’s also part automotive showroom and very much a hipster hangout. Through the new Porsche Studio, we’ve witnessed the creation of a welcoming space that matches the desires of its clients with the full potential of the marque.
Similar to “Porsche on Sylt” and the “Porsche Studio Guangzhou”, the new premises offer visitors an immersive brand experience, which highlights a range of the brand’s services. A special feature is the runway staging area – reminiscent of a catwalk at a fashion show – and LED screen, which plays visual content depicting various sports cars in real-world scenarios. Special sound and fragrance elements create an experience that appeals to all senses.
“The new sales concept is an important instrument for further increasing the attractiveness of the brand and reaching new fans and customers, especially in growth markets”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.
Porsche Studio Beirut is centrally located in the Solidere shopping district, covering an area of over 309 square metres and providing the brand with a strong presence in the immediate vicinity of its current and prospective customers. The entire range of vehicles are available for test drives upon request. If a visitor is interested in making a purchase, their vehicle of choice can be customised on-site in the Trimming and Configuration Labs, with further tailoring possibilities from Exclusive Manufaktur. The Porsche Studio works closely with the existing Porsche Centre in Beirut, making it possible to purchase vehicles directly on site.
Porsche is continuously developing the sales landscape; the Porsche Centres are still at the heart of this, meanwhile the sports car manufacturer and its sales partners are also exploring new approaches. In addition to the Porsche Studios, there are currently five Porsche Experience Centres around the world, allowing customers and fans to experience the Porsche brand up close and personal, offering them the opportunity to put the power, sportiness and safety of the vehicles to the test for themselves.