Powder, a UAE-based digital beauty boutique offers Middle East-based customers a rich selection of curated products from highly sought-after global brands. Powder also offers insights on ‘all things beauty’ through their informative blog and Editor’s notes on each product, and enquiries on personal recommendations from the founders are encouraged.

Following Powder’s long anticipated launch late last year, the online beauty retailer is now available in Arabic to customers across the region. The site promises a carefully-selected variety of skincare, haircare and cosmetics that not only meet but surpass the demanding expectations of a diverse Middle Eastern market.

Powder strongly focuses on seeking out the most exciting brands from around the globe and making them readily available to the Middle Eastern consumer. One such Korean brand is CosRX, whose magical Acne Sticker Pimple Patch has risen to global cult fame. Another brand is Holistic Silk, whose handcrafted pure silk pillowcases and eye masks are as much an essential investment as they are luxury. Other must-have brands available on Powder include NIOD, Oribe Haircare, Thank You Farmer, ILIA, Huxley and Coola, and even more exciting brands will debut later this year. The online store offers an array of organic and natural products in addition to a selective Korean (‘K-Beauty’) offering; trends which have been gaining momentum in the region.


The website is perfect for those who have an appreciation for effective and luxurious skincare, haircare and makeup products and those who appreciate the beauty of self-care.