From the glamorous new goth to punky après-ski princess, H&M’s Holiday 2017 womenswear focuses on texture: high-shine, faux fur, glitter, mesh, lurex, glittering rhinestones, fluffy knits and jacquards. “While we’re playing with two distinct personas for the holiday collections, they both share an uber femme attitude – figure-flattering silhouettes, a confidence to mix and match statement fabrics and a stylish strut. It’s power dressing for the party!” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
The punky après-ski princess is not afraid to wear head-to-toe red and adds some soft white, silver and black. Key items include a balloon-sleeve red dress, a sheer maxi-length skirt, high-waisted plaid trousers, a sparkly knit jumper and ski-inspired stretchy stirrup trousers. Throw a fuzzy faux fur coat literally over anything this season or go bold with an ultra-shiny hooded puffer jacket in bright red. It’s sporty and sexy at the same time, and thoroughly feminine.