This period of isolation has made us all rethink our role – even luxury and fashion brands – and Ferragamo are the latest to realize they are creators of content as much as they are product.
The Florentine-brand has launched a new digital project: TRIVIA. Both a trivia game and a lesson in perseverance, it tells the story of Salvatore Ferragamo’s personal journey.
The project is broken into five episodes scheduled on Wednesday and Saturday, until April 4th and shared via Instagram and Facebook.
Episode one begins with a young Ferragamo constructing white shoes for his sister and traveling to Hollywood at the age of 16 before finding his feet in the service-to-the-stars industry.
A laudable project. We’re hoping to see more brands follow their lead!