Ulysse Nardin presents its new on-line and off-line advertising campaign, appearing worldwide beginning in May 2018. With several different visuals and a film, Ulysse Nardin continues to swim against the tide as it pays homage to more than 170 years of marine heritage.
Ulysse Nardin’s new publicity campaign tells the story of one shark’s odyssey through metropolitan New York and Shanghai. This shark represents an off-kilter take on the marine theme, an essential element of the brand ever since its creation in 1846. The campaign, created by the Parisian agency Extreme, sets the “king of the ocean” out of context from the world of water and into an urban universe. We see him here in the streets of New York and Shanghai, far from the deep waters and reefs that are his natural habitat. Mysterious, instinctive, dynamic and self-assured, this predator is the incarnation of action because if he stops moving, he will perish. Always in movement, he doesn’t wait for things to change: he provokes change. Powerful, distinguished and efficient, we associate him with success in the world of business and finance. Ulysse Nardin is speaking to modern explorers, to today’s Ulysses, to those who make their own rules, weigh the anchor and swim against the tide. To Beautiful Freaks.