Four years after it first appeared as the Mission E concept car, Porsche has unveiled its first all-electric car – Taycan.
During a unique reveal – held simultaneously in Germany, Canada, and China and live-streamed around the world – Oliver Blume, Chairman of the Executive Board of Porsche AG, said while opening the European act of the premiere held outside Berlin, “The Taycan links our heritage to the future. It carries forward the success story of our brand – a brand that has fascinated and thrilled people the world over for more than 70 years. This day marks the start of a new era.”
So, for what is Porsche’s most important new car for a generation, why choose a solar farm in Neuhardenberg near Berlin; Niagara Falls at the border between the US state of New York and the Canadian province of Ontario; and a wind farm on Ping-tan Island (main image), around 150 kilometres from the Chinese city of Fuzhou as the three locations for the announcement?
The answer lies within the Taycan’s source of power – electricity – and the chosen locations provided a synonym from three ways of sustainable energy generation: Niagara Falls representing hydro-power.